1Malaysia Concept Has Universal Appeal, Easily Acceptable – Rais

KUALA LUMPUR, July 17 (Bernama) — The 1Malaysia concept is expected to be easily accepted by the multiracial population of Malaysia because of its universal appeal, Information Communication and Culture Minister Datuk Seri Dr Rais Yatim said on Friday.

He said he was convinced that the concept, mooted by Prime Minister Datuk Seri Najib Tun Razak, would not suffer the same fate as Islam Hadhari (Civilisational Islam) which, he felt, was often misinterpreted and politicised by many quarters.

With accurate and thorough explanation at information sessions, the ministry was confident that by the end of the year, Malaysians would fully understand and incorporate the concept in their lives, he said.

“Indeed, we are learning from the weaknesses of past information sessions and assimilation of values, including several matters pertaining to Islam Hadhari which were questioned.

“But fortunately for us, this time around, 1Malaysia has greater universal appeal with minimal negative aspects. Therefore, we do not expect to be stuck in the same predicament this time around as we have a syllabus or action plan,” he told reporters after attending a special briefing on the ministry’s direction at Angkasapuri, here.

Dr Rais said the syllabus or action plan would ensure that all 18 departments under the ministry would be able to convey the 1Malaysia objective effectively.

He said the blitz to realise 1Malaysia in all departments under the ministry had been started and, in the next two days, the ministry’s officers would attend a retreat to discuss how to effectively launch 1Malaysia across the country for the concept to be widely accepted.

Meanwhile, Dr Rais said, the ministry would also introduce the Key Performance Indicators (KPI) for the minister, deputy ministers, the secretary-general and officers based on the main objective of extending their struggle, understanding and practices through 1Malaysia.

He said it was compulsory for every department under the ministry to have KPIs in addition to related areas of focus of the respective departments so that the job scope of each sector under the ministry could be specified.

“In other words, it will be the responsibility of my ministry to ensure that all the 18 departments under it can pool their resources to realise the mission,” he said.

Dr Rais said the KPI evaluation of each department would depend on the extent of the people’s acceptance and understanding of the 1Malaysia concept.

“Our mission and vision are focused on realising 1Malaysia because the government has placed the onus to do so upon us. As such, the question would be how far the people understand the 1Malaysia concept and manifest it in their lives at the end of the year.

“In the sense of being good to one’s neighbours, understanding the status of the Malay language, respecting the religions and cultures of others – all of these contribute to the pockets of understanding and cooperation in our interaction. This is what’s going to enhance our performance,” he said.

Dr Rais said that with the related areas of focus, each sector such as culture and heritage which had many branches would have their specific priorities, but would all eventually lead to the 1Malaysia concept.