Published: Monday June 18, 2012 MYT 1:00:00 PM
Updated: Monday June 18, 2012 MYT 4:17:00 PM
Aireen Omar is new AirAsia CEO for Malaysia

KUALA LUMPUR: AirAsia has appointed Aireen Omar as its new chief executive officer (CEO) of Malaysian operations.

AirAsia group CEO Tan Sri Tony Fernandes said Aireen has been with AirAsia for the past six years.

Reuters meanwhile reported that prior to the appointment, Aireen was AirAsia’s regional head of coporate finance and treasury.

Newly appointed AirAsia’s Chief Executive Officer (CEO) of Malaysian Operations Aireen Omar smiles after Group CEO Tony Fernandes places a cap bearing the company logo on her head, during a news conference in Sepang, outside Kuala Lumpur June 18, 2012. Malaysia’s AirAsia Bhd said on Monday it had appointed Omar to head its local operations as the founder of Asia’s largest budget carrier Fernandes moves to Indonesia to oversee its regional expansion plans. REUTERS/Bazuki Muhammad

She will assume her new post on July 1 and report directly to Fernandes who confirmed he was moving to Jakarta.

“During the credit crisis, Aireen kept AirAsia ahead of the curve,” AirAsia co-founder Kamarudin Meranun told reporters at the budget carrier’s headquarters at Kuala Lumpur International Airport in Sepang.

“While other companies fell into trouble securing any financing at all, Aireen was able to lock up financing at very competitive rates for two years for the purchase of aircraft for Airasia.”

Bernama reported that Aireen Omar aims to maintain 60 per cent domestic market share.

“I know I have a big shoe to fill and I am confident to keep the target alive. Everyone can fly not only now but forever.

“We have 60 per cent domestic and 40 per cent international market share. We intend to maintain that and grow it,” she told reporters after being named AirAsia’s chief executive officer for Malaysia’s operations.

Aireen said AirAsia Malaysia would continue to be creative and innovative.

She said maintaining market leadership, cost discipline and increasing revenue would be among the main challenges helming the post.